��è��Ƶ

Lecturers of Hanze University of Applied Sciences (the Netherlands) spoke at an online seminar for students and teaching staff of the BelSU Institute of Management.

Richard Benes Bernardus and Mikhil Bookshoten, both professors of Hanze University of Applied Sciences, devoted the webinar to issues of strategic management. The lecturers shared experience in strategic management used by Dutch companies, regarding it from the perspective of comparative approach and identifying characteristics of strategic marketing analysis. As for the technical aspect, the first webinar conducted at BelSU was carried out using the Socrative system.

During the conference, the lectures and attendees shared their ideas on particularities of Marketing Analysis in Russian and Dutch enterprises.

The seminar will continue in online mode on March, 18.

Among matters discussed, there were areas of future educational and research activities in the sphere of Strategic Management and Marketing surveys within the framework of cooperation. Teaching staffs of the both universities share the opinion that BelSU Scientific Session, which is planned to take place in April 2014, will participate in the activities jointly run by Belgorod State National Research University and Hanze University of Applied Sciences.